xAI has released the Grok Imagine API — a new AI video generation and editing suite that jumped to the top of Artificial Analysis rankings for both text-to-video and image-to-video outputs, while undercutting competitors on price.
What stands out
• Supports text-to-video, image-to-video, and advanced editing
• Generates clips up to 15 seconds with native audio included
• Pricing: $4.20/min, well below Veo 3.1 ($12/min) and Sora 2 Pro ($30/min)
• Editing tools allow object swaps, full scene restyling, character animation, and environment changes
• Debuted at #1 on Artificial Analysis leaderboards for text and image-to-video
Why this matters
If the quality holds at scale, this could dramatically lower the barrier for creators and developers building video-first AI experiences. Aggressive pricing + competitive performance may make Grok Imagine a go-to choice for rapid prototyping and production use alike.
The bigger signal: AI video is moving from experimental to economically viable for mainstream apps.
Curious to see how teams integrate this into real products over the next few months.
https://x.ai/news/grok-imagine-api
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